10 years of existence – is it much for a brand? Nowadays it really is. At today’s highly competitive global market, brands are emerging and disappearing all the time. Bellavista Collection, now a well-known manufacturer of Italian luxury furniture, turns 10 this year. The brand came into existence in 2010, during Salone Internazionale del Mobile. Since then, iSaloni has been much more than just a trade fair for Bellavista Collection.

Where Bellavista Came From

Actually, this brand, which is a brainchild of Attilio and Fabrizio Zanni, owes a considerable part of its success to its mother company named Casa Zeta. This family-owned Italian furniture producing firm is more than three decades old: Casa Zeta was founded in 1984. So, no wonder that after sprouting from this company, the newly created brand kept some valuable traits of a well-organized family business.  

Bellavista made a good start because Casa Zeta nurtured the new brand, giving it a secure foundation: the production facility and the close-knit team of seasoned professionals from Casa Zeta became a part of Bellavista Collection.

What is more, six years before Bellavista was formed, in 2004, Casa Zeta participated in Milan Furniture Salon and scored a success, displaying pieces designed by Attilio Zanni. This extremely gifted all-round designer later became a co-founder of the new brand, together with his brother Fabrizio. 

This success at the most prestigious trade fair by all means motivated Zanni brothers to create a brand name of their own. So, in 2010 a cherry-picked collection of Italian luxury furniture pieces was exhibited under the new name.  

Years of Steady Growth  

Attilio Zanni has been designing the vast majority items from Bellavista Collection ever since.  This designer has been always focused on creating timeless beauty rather than following fashion trends. Consequently, when you browse Bellavista Collection’s website, it isn’t always possible to tell whether the items you see are new ones or date back to 2010. And that’s great: Bellavista’s pieces never go out of fashion and always remain beautiful.

However, there are two groups of items that occupy separate sections of the brand’s website: recent pieces in ‘What’s New’ and 12 items of Dulcechina collection.

But all in all, bestsellers remain bestsellers whenever they are designed. For example, here are the ones created a decade ago: DARIUS coffee table, AIDA and RIGOLETTO mirrors, PURO sofa and ELIZABETH console – to name a few.

2011 replenished Bellavista’s assortment with BONAPARTE and AMBROSS coffee tables, GRACE armchair, and many other remarkable items.  Some of them are the result of Bellavista’s cooperation with award-winning foreign designers – like HOLE, a somehow eccentric-looking side table, designed by Ilan Waisbrod, a talented Israeli-born designer.

Also, the year 2011 was marked with the publishing of the first Bellavista’s catalog with all the pieces available by that moment. 

In 2012, Bellavista applied a fresh approach to presenting its showpieces: for the first time, the brand’s exhibitor booth resembled a fully furnished room. Among the exhibits of 2012 were PHILIPPE sideboard, ALIBABA …